The first step in transforming The Ashley Method's web presence from its "Bad Reputation" was with fresh, gritty photos that spoke to her enviable, and totally badass sense of style. I worked with Ashley and her team to ensure that each outfit that we photographed incorporated tough materials like leather, chains, studs, and safety pins paying close attention to the details and adding little pieces that incorporated her brand and style into her images.
Read MoreIt is said that we live in the present, that the past is always gone, and that each day is the chance for something new. A stepping stone into a future we dream of even in the cold. For me that was the footbridge covered in snow, it was that wintery day, and seeing how the fallen snow had blanketed the earth around me in its own sheet of white as if to offer me a blank page.
Since my mother's suicide, I resisted showing up fully in any of my relationships for the first two years, as my trust in human connection was fragile. But Yosemite and the snow had shown me that it was ok to soften that resistance and allow myself to be held and comforted by others.
Read MoreA huge thank you to Voyage Phoenix magazine for my recently featured interview! Voyage Phoenix highlights some of Phoenix’s most inspiring trailblazers so I was more than excited to share my store with them
The article features so many great questions and I loved offering an honest answer for some of the tougher ones like whether or not I thought luck played any significant role in my life and business.
Read MoreAs a brand photographer, the bedrock of what I believe is that you have something unique to offer to the world. My job is to provide you with images that tell your story so that you can post them to attract the people you dream about to your brand.
Together with Stefanie and Bryce, we worked through the initial introductory consultation and creative brainstorming and conceptualization for their branding session with me. We co-designed the perfect story branding sessions to represent their brand and add depth to who they are, and I guided them through session strategy and planning.
Read MoreIn the midwest where I’m from, when someone dies, we don’t send flowers and condolences; we send casseroles and small talk. We don’t like to feel uncomfortable with the discomfort of death. It’s unpalatable like those same “death” casseroles that had taken up space in my refrigerator. I assumed after my mother’s suicide that what the people around me wanted was for me to bypass the topic that sat between us all together and instead focus on bite-sized conversations that felt a bit more appetizing.
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